LOVE LETTER / TWICE JEANS
Branded short film exploring identity and quality through the lens of denim
Create a branded short film for Twice Jeans that explored themes of love and quality denim from a young woman's perspective — balancing genuine narrative depth with the commercial requirements of a fashion brand.
We developed an original screenplay and directed a short film that used denim as a metaphor for enduring quality, weaving a story of connection and self-expression that felt authentic to its audience rather than advertorial in its intent.
A branded film that gave Twice Jeans a content asset with genuine cultural currency, demonstrating that fashion brands can communicate quality through narrative rather than through product showcase.
The brief from Twice Jeans was ambitious: make something people would actually want to watch. Not an ad. Not a lookbook. A film that happened to be about their product.
We wrote an original story centered on a young woman navigating the ideas of love and permanence — the things that last, the things that don't, and the objects that sit at the intersection of both. Denim became the emotional anchor: something worn, broken in, chosen again. A material with memory.
The production was treated like a short film from day one. Casting, location, lens choice — every decision served the story first and the brand second. We worked closely with the Twice Jeans team to make sure the product was present without being pushed.
The result was a film that lived on its own terms: something viewers engaged with because of its humanity, not its marketing intent.