INFINITUS
Internal onboarding video for a Series B AI healthcare company
As Infinitus scaled rapidly post-Series B, they needed an onboarding video that could communicate their company culture, mission, and the complex nature of their AI-driven healthcare work to new employees — without feeling like a corporate training video.
We developed a concept-driven internal video that balanced technical specificity with human warmth, documenting real team members and workflows to create an authentic portrait of what makes Infinitus distinct as an organization operating at the frontier of AI and healthcare.
A scalable onboarding asset that sets new hires up with a clear sense of purpose and belonging from day one, reducing the cultural onboarding curve at a company that moves at the speed of its technology.
Infinitus is a San Francisco-based AI company revolutionizing healthcare through automated phone-based workflows. Their technology handles millions of calls that healthcare providers previously managed manually — a genuinely transformative product operating in a space where precision and trust are everything.
When they came to us for an internal onboarding video, the brief was deceptively simple: help new employees understand who we are and why it matters. But Infinitus operates at a level of technical complexity that resists easy explanation, and their culture is shaped by people who chose to work on hard problems at scale.
We approached the project like journalists. We spent time with the team — in meetings, at lunch, on calls — understanding what actually drove the culture before we ever touched a camera. Then we found the frames and the moments that made it visible.
The final video lives as a permanent onboarding resource. It brings new employees into the Infinitus mission before their first week is over.